Digital tourism platforms

Digital travel platforms such as Ostrovok, Puteshestvoem.rf, TripAdvisor, and others once revolutionized the tourism and hospitality industry, providing users with convenient tools for planning and booking trips. Travel services integrated into banking platforms have also gained popularity in Russia. The Russian tourism market in the first quarter of 2024 exceeded 1.2 trillion rubles, showing stable year-on-year growth. More and more Russians are traveling domestically, preferring local attractions to international travel.

One of the key problems with platforms is the lack of standardization of quality. Although platforms offer various ways to rate the services they provide, their actual quality can vary significantly, leading to user frustration. To address this, platforms often resort to inflated reviews for destinations they consider problematic. As a result, clients only learn the true state of the platform after paying for all services and arriving at their destination. Data privacy is also a common issue across the entire family of digital platforms: travel platforms often collect and process significant amounts of user data, but rarely have sufficiently complex and powerful security algorithms.

However, with the growing popularity of digital travel platforms, various issues also arise that impact users, local communities, and the industry as a whole.

contact us

email

phone number